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A new kind of music company
that defies traditional labels.
We Could Be Music is a not-for-profit music label making music for social impact and investing in a new generation of artists from underrepresented communities.
Our mission is to shift power in the music industry toward artists whose stories re-shape popular culture to better represent the world’s people.
By supporting our artists to inspire and engage mass audiences, we aim to create the conditions for systemic change toward a more just, equitable, and sustainable world.
We loved writing, producing and releasing “Get Good”, which was remotely recorded by hundreds of members of global campaigning group SumOfUs. The music video helped inspire thousands to sign a pledge to keep our distance throughout the Covid crisis, even if it’s hard. Out everywhere.
